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Thursday, September 3, 2020
Stop Smoking
Consistently that ticks by 50 Americans kick the bucket. Smoking is executing Americans every day. Around 1,200 individuals kick the bucket a day from smoking. A great many people don't comprehend what smoking does to their bodies. Smoking can harm lungs, decay teeth, and cause speedy maturing. First of all, smoking can negatively affect your lungs. Cancer-causing agents are what makes up cigarettes. This compound causes dingy develop within your lungs. This is likewise called tar. Tar development can in the long run separate the cells of the lungs and lead to cancer.Emphysema is a condition that regularly happens when the smoke is discharged into the air sacs. Hence, the air sacs are obliterated and lose flexibility. Individuals who experience the ill effects of emphysema experience brevity of breath and make some hard memories with a tiny smidgen of effort. Envision getting up out of your seat and strolling into the kitchen and when you arrive at the kitchen you are winded. Moreove r, smoking can make your teeth decay. Smoking declines the calcium consolidation which implies your bones arenââ¬â¢t as thick and more fragile.It additionally causes tobacco stains on your teeth. The Journal of the American Medical Association inspected a gathering of 3,531 kids matured from 4 to 11. They found that 53% of those with fillings of dental rot additionally had elevated levels of cotinine, a nicotine subordinate, in their blood. Thus, aloof smoking is answerable for up to 27% of tooth rot in kids. At long last, smoking can make you age snappier. The second you take a delay a cigarette you are starting to shave a very long time off your life.When you smoke, you increment your danger of kicking the bucket from coronary illness, stroke, lung malady, eye sickness, bone ailment, and disease of pretty much every organ. Tobacco smoke bargains the creation of collagen, elastin, and skin proteins that make skin solid and flexible. Without the help of these skin parts, the skin debases quicker and all the more harshly. Smoking is one of the most exceedingly awful things you can do to yourself. I trust by perusing this you will never smoke or quit smoking. Smoking will just harm your lungs, decay teeth, and cause brisk maturing. Simply ask yourself. Is it justified, despite all the trouble?
Saturday, August 22, 2020
Soc.#5 Essay Example | Topics and Well Written Essays - 1000 words
Soc.#5 - Essay Example They needed the world to be a sheltered spot to live in and each harmony adoring country reserved a privilege to carry on with their own life, decide their own organizations and be guaranteed of equity. For world harmony the United States built up a Fourteen Point Program. These included giving freedom to all the significant European states. The US verified that how different countries treat Russia in the coming months would be a basic analysis of their cooperative attitude. It would likewise exhibit to what degree Russia was required by these European countries and whether they required Russiaââ¬â¢s compassion by any means. The Fourteen Point Plan additionally requested that the attacked parcels in each country ought to be reestablished by Russia and that the United States would be accomplices with every such government that battled against the radicals. This caused the Soviets to get suspicious towards the United States. Another motivation behind why the soviets created doubt in the United States was the point at which they wouldn't help Russiaââ¬â¢s remaking after the war under the Lend-Lease Act of 1941. Before the finish of summer of 1945, after the WWII had finished, the United States realized that the Soviet economy was in a condition of close to fall. The Soviets had lost 20 million officers during the war and another 20-30 million during Stalinââ¬â¢s decade of cleanse preliminaries. Any number of production lines and railroad tracks had been demolished. Stalin had the option to satisfy his guarantee of industrialization during the Five Year Plan to his kin however all that been accomplished were currently in a crushed condition. Due to all the annihilation that had occurred in Russia, United States realized they were in a more grounded position and when the Soviets moved toward the United States for the truly necessary financial guide for recuperation, they were denied this benefit. The Sovietsââ¬â¢ demand for a six billion dollar advance had just been denied. Under the Lend-Lease Act of 1941, prior the United States had transported
Friday, August 21, 2020
Edit Submission Essay Example | Topics and Well Written Essays - 500 words
Alter Submission - Essay Example e regular in the association with the political figures has been tended to by the various political discussions that are accessible on the web-based social networking and systems. The complaints and grumblings of the residents of any nation can be communicated to the authorities in a definitely more dependable and quick way than previously. The rise of any news on the web is closely resembling fire in a dry backwoods in the cutting edge times. Any demonstration of unfortunate behavior by the legislature can't be covered up since individuals have obtained more prominent capacity to voice their suppositions with the appearance of the web. The ongoing uprising in the Arab nations, for example, Egypt, Libya, couldn't have been organized with such solidarity and viability if the internet based life and systems had not been accessible. The risings were driven by no obvious pioneers yet at the prod of aggregate reasoning and thoughts. The tyrannical idea of the initiative in those nations c onsistently precluded any declaration of pessimism towards the rulers; anyway the gathering of tumult among the majority on the web changed into an authentic insurgency that liberated the individuals from long periods of tyranny. The residents are progressively mindful about the predominant political exercises which make them equipped for having a solid feeling about everything in their social orders. These feelings are known to pick up voice on the political gatherings which can demonstrate to impact the center goals of the ideological groups. Fair gatherings will in general depend on such web correspondence significantly more than authoritarian guideline. In particular, the correspondence and crusading is seen to heighten in the hours of the races. A clear advantage of political correspondence over the web is that the ideological groups can assess the reactions and remarks of their voters and plan their activities in like manner. This demonstrates to turn into an on-going overview for the ideological groups since the achievement or disappointment of any occasion or strategy can be recovered on a quick premise by means of social
Saturday, June 6, 2020
Three Examples of Audenââ¬â¢s Wartime Poetry In Time of War Sonnet XVI, Spain 1937, and 1st September 1939 - Literature Essay Samples
ââ¬Å"His effort to examine poetry with a coronerââ¬â¢s or detectiveââ¬â¢s clinical eye conceives of poetry as engaged with history and societyâ⬠Loris Mirella (on W.H. Auden), ââ¬Å"Realigning Modernismâ⬠Audenââ¬â¢s poems ââ¬Å"Spain, 1937â⬠, ââ¬Å"Sonnet XVIâ⬠, and ââ¬Å"1st September 1939â⬠all testify to the English poetââ¬â¢s ââ¬Å"clinicalâ⬠detachment, a feature of his writing. Rather than separating him from the subject-matter, the sense of objectivity so characteristic of the poems serves to enhance the comprehensive expositions of a decade of war and emotional fatigue. The simple structure of W.H. Audenââ¬â¢s poem ââ¬Å"Sonnet XVIâ⬠ââ¬â it takes the form of an Italian sonnet, although it resembles its Shakespearean counterpart in its rhyming scheme ââ¬â contrasts strongly with the sprawling free verse of ââ¬Å"Spainâ⬠, an account of the four-year-long civil war (1936 ââ¬â 1939). Similarly, ââ¬Å"1s t Septemberâ⬠differs from the others in form, resembling a combination of the two, with a rhyming scheme of sorts and tighter lines which, for the most part, contain no more than seven syllables. Most significantly, though, this last poem breaks from the authorââ¬â¢s characteristic distance from his subject, a detachment Fountain (2007) refers to as ââ¬Å"Audenââ¬â¢s panoptic viewâ⬠(171). This essay will consider the three poems individually, and attempt to show that while the poet personalises the decade in ââ¬Å"1st Septemberâ⬠, opening the piece with the first-person signifier, ââ¬Å"Iâ⬠, he does not preclude the possibility of the poet engaging with pressing social and political issues. Rather, the synoptic approach enables Auden to address civic issues on an individual level, allowing the reader to identify with the citizen of the late-thirties who, along with his compatriots, repeats to himself what he knows to be right: ââ¬Å" ââ¬ËI will be true to the wife, / Iââ¬â¢ll concentrate more on my work,ââ¬â¢ â⬠.The opening lines of ââ¬Å"Sonnet XVIâ⬠evoke the physical and emotional gulf that divides the political tacticians, military top brass, and those not involved in the conflict from the ordinary front-line soldier. The stark opening image of war being ââ¬Å"simple like a monumentâ⬠immediately suggests societyââ¬â¢s inability to recognize the complex implications war has for a society. Even as a commemoration erected in goodwill and remembrance, a stone structure is a vain attempt to bridge the emotional, physical and psychological gap between those involved in and affected by the war and those who were not. Indeed, Willis (2002) goes so far as to state that ââ¬Å"the opening image of war as a monument â⬠¦ reveals that man commemorates the terror and glory of war, killing and wasteâ⬠(38).The three subsequent images following the colon at the end of the first line are just as strikin g as the first. They, also, pursue the notion of warââ¬â¢s disconnection from humanity; until the fourth line, when a servant brings in milk to drink, the only animate objects are flags and a telephone. Furthermore, Audenââ¬â¢s use of the present participle in the second line ââ¬â ââ¬Å"A telephone is speaking to a manâ⬠ââ¬â increases the discomfort already instilled in the reader by the severity of the first line. The telephone assumes a human distinctiveness, and carries with it, continuously it seems, a perverse, disembodied power to instruct. The only indication that a war is being waged is the ââ¬Å"Flags on a mapâ⬠, and the notion of war as an abstraction is emphasized by this indirect reference to the conflict. Each image so far has pointed has acted only as a signifier, pointing to the war. In addition, the diction is such that very few words exceed one syllable, a feature that ensures the readerââ¬â¢s attention is not diverted from the images t hemselves. The same feature of the poemââ¬â¢s language simultaneously restricts the images to abstract reflections of a tactical war-room.Referring to the pieceââ¬â¢s ambiguous form, exhibiting as it does features of an Italian as well as a Shakespearean sonnet, Willis (2002) says, ââ¬Å"This twist on appearance, the play on actuality, also penetrates the argument of the sonnet, which contrasts the referential problems of language to its referential power.â⬠(37) What she suggests is that while the first quatrain presents an abstraction, the second stanza gives the actuality of the situation ââ¬â the details of the war itself. The bipartite form of the poem thus mirrors the content of the piece, which seems split over each half of the poem. Although the complexity of the language does not change, and the pattern of monosyllabic words continues, the intensity of the images increases. Emotive words and phrases such as ââ¬Å"living menâ⬠, ââ¬Å"terrorâ⬠, â⠬Å"thirstâ⬠(repeated twice in line 6), and ââ¬Å"dieâ⬠permeate the second quatrain, bringing alive the reality of the conflict. Furthermore, the inclusion of the times ââ¬Å"nineâ⬠and ââ¬Å"noonâ⬠refer the otherwise intangible conflict to a familiar day-to-day routine. Away from the intellectual obscurity of the war room, where inanimate objects represent the ongoing realities, the message is vivid and unambiguous: men are suffering and dying. This juxtaposition of the two verses is perhaps most striking in the way in which the first stanza leads into the second ââ¬â ââ¬Å"There is a plan / For living men in terror of their livesâ⬠ââ¬â whereby it becomes immediately evident that the ââ¬Å"planâ⬠, directly linked to the removed war room, has manifest implications for the soldiers.The ââ¬Å"referential problems of languageâ⬠to which Willis makes mention ââ¬â the gap between word, or signifier, and meaning, which the first qua train evidences so strongly ââ¬â takes on a different light as the sonnet proceeds into its last sestet. The first line of the third stanza ââ¬â ââ¬Å"But ideas can be true although men dieâ⬠ââ¬â suggests that an idea, which is abstract by nature, is not necessarily a negative thing, although men might die protecting it. In this case, ââ¬Å"languageââ¬â¢s referential powerâ⬠is immense. No longer removed from action, the language of an idea is perceived as an active, animating thing. Men are killed because of an idea; likewise, the narrator notes that ââ¬Å"we can watch a thousand faces / Made active by one lieâ⬠. The notable inclusion of the first-person ââ¬Å"weâ⬠in the third stanza is significant, as the sonnet moves steadily towards its end. Apart from the first word of the poem, ââ¬Å"Hereâ⬠, there has as yet been no indication of the narratorââ¬â¢s presence, or interest, in the events. Following the pattern of the piece, though , in which abstraction has steadily given way to specifics, the speaker recognizes that he makes up part of an on looking community. In doing so, he further crystallizes the idea of war, which language at first could not adequately describe. Likewise, the narratorââ¬â¢s original ââ¬Å"panoptic viewâ⬠zooms in from the troops to their faces. The final sestet exists as a single sentence held together by two colons, and as each lineââ¬â¢s meter decreases steadily from iambic pentameter to nine syllables, then six, then four with the closing line, the war climactically leaves the purely referential symbolism of a map: ââ¬Å"And maps can really point to places / Where life is evil now: / Nanking; Dachau.â⬠As Willis (2002) concludes, ââ¬Å"while the octave displays the problematic nature of abstraction in language and thought, the sestet celebrates the representational power of words.â⬠In contrast to the tight structure of ââ¬Å"Sonnet XVIâ⬠, a poem which c oncentrates primarily on the subject of manââ¬â¢s attitude towards war, relying on form to augment the content, ââ¬Å"Spainâ⬠sprawls. Its expansive language ââ¬â utterly different to the sparse, monosyllabic words of ââ¬Å"Sonnetâ⬠ââ¬â and free verse allows Auden to explore extensively not only the Spanish Civil War, but the reasons for war itself in the early 20th century. The poem begins with a synopsis of Manââ¬â¢s progression through the ages, considering all nature of things from religion, to economics, to science. The repetition of ââ¬Å"yesterdayâ⬠is slowly overcome by the refrain, ââ¬Å"But to-day the struggleâ⬠, as the piece moves on to consider the present, and then eventually the future. Of the three poems considered here, ââ¬Å"Spainâ⬠presents the best example of Audenââ¬â¢s ââ¬Ëpanoptic viewââ¬â¢, as he attempts to consider all possible aspects of humanityââ¬â¢s movement towards war, and the possibilities that might present themselves in the future. Indeed, Fountain (2007) asserts, ââ¬Å"By detailing the minutiae that contribute to this development [of conflict], Auden addresses the overall concept of war, rather than merely one of its many historical examples.â⬠(171)ââ¬Å"Marching rapidly through the centuries, Auden depicts the gradual separation of men from the natural world and the increasing reliance of men upon an intermediary tool between them and Nature: the applications and inventions of science. Soon it is apparent that most men have little control over the forces they have created to manipulate nature.â⬠(Bone 1972: 4) Here, Bone refers first to Manââ¬â¢s concentration on economics and wealth ââ¬â ââ¬Å"the trade-routesâ⬠and ââ¬Å"the counting-frameâ⬠, as well as ââ¬Å"the cromlechâ⬠, representative of religionââ¬â¢s entrance into society. The ââ¬Å"applications and inventions of scienceâ⬠eventually follow, first in the form of à ¢â¬Å"cart-wheels and clocksâ⬠, and eventually become indispensable. Most pertinent, though, is his comment regarding Manââ¬â¢s ââ¬Å"little control over the forces they have createdâ⬠, especially considering the numerous cries for aid from the various characters. Significantly, the first of these cries comes from the poet: ââ¬Å" ââ¬ËO my vision. O send me the luck of the sailor.ââ¬â¢ â⬠Speaking of Auden, Mirella (1992) states that the poet ââ¬Å"conceives of engagement or activity in terms of the poetââ¬â¢s involvement. Audenââ¬â¢s treatment of the figure of the poet varies from all-powerful to impotent.â⬠(102) The poet, depicted as he is in the midst of nature, exhorts rather than cries, but is yet reliant on something else other than himself for inspiration. He seems to strive toward a truth ââ¬Å"among the pinesâ⬠, free form the modern inventions, but cannot quite grasp the enlightenment he seeks. The ineffectiveness of his efforts is revealed by his link to the scientist-investigatorââ¬â¢s endless search for information. The poet, like the scientist, might eventually be successful in his search, but the repetition of ââ¬Å"I inquire, I inquireâ⬠emphasizes the impotence with which both navigators of their professions go about their task.In the same way that ââ¬Å"Sonnet XVIâ⬠depicts the abstractness of war as being the enduring aspect of its inhumanity, so the cries of the poet, the investigator, the poor and the nations, invoking an intangible ââ¬Å"lifeâ⬠, illustrate the pervasive despair caused by the civil war. Before this, even, they call on ââ¬Å"History the operator, the / Organizer, Time the refreshing river.â⬠Their exclamations contrast human society and nature, but the imagery is conflated so that even nature is implicated in the conflict as they ask, ââ¬Å" ââ¬ËDid you not found once the city state of the sponge, / ââ¬ËRaise the vast military empires of the shark / And the tiger, establish the robinââ¬â¢s plucky canton?ââ¬â¢ â⬠The result is that the omnipotent God they invoke appears less as a benevolent saviour, but rather as an all-powerful, callous being. Indeed, the degenerative plea, which appeals to God to ââ¬Å" ââ¬ËIntervene, O descend as a dove or / A furious papa or a mild engineerââ¬â¢ â⬠, ends by representing the Almighty exactly as, in the view of the narrator, the principal creator of the war : ââ¬Å"an engineerâ⬠. The piece up to then portrays manââ¬â¢s ââ¬Ëevolutionââ¬â¢, specifically related to his move away from nature and increasing dependence on machinery, as the enabling factor in war. The seemingly contradictory link between God and war striking, and predicates the ominous reply. With specific reference to Godââ¬â¢s response, Fountain (2007) states that ââ¬Å"the persona contends that even God has been nurtured through historical evolution, has been claimed by the hands of man .â⬠(172) God is described as the ââ¬Å" ââ¬ËYes-man, the bar-companion, the easily-duped: I am whatever you do; I am your vow to be / Good, your humorous story; / I am your business voice; I am your marriage.ââ¬â¢ â⬠Religion has been eroded to the point that there is no sanctity in the idea of God. Yet, just as ââ¬Å"Sonnet XVIâ⬠suggests, in its the lines ââ¬Å"And we can watch a thousand faces / Made active by one lieâ⬠, the power an idea carries, so this new notion of God directly affects society. The final sentence the narrator attributes to God is this, ââ¬Å" ââ¬ËVery well, I accept, for / I am your choice, your decision: yes, I am Spain.ââ¬â¢ â⬠Both the culmination of the stanza and an anti-climax ââ¬â a climactic anti-climax, perhaps ââ¬â this line is key to understanding the narratorââ¬â¢s intention in positing the reasons for manââ¬â¢s descent into violence. The idea of Spain, as represented by the narrator, is not a detached ideal espoused by the elite of society. Rather, the similarities between ââ¬Å"Sonnetâ⬠and ââ¬Å"Spainâ⬠once again become apparent, as the idea of Spain can be related to the idea that ââ¬Å"can be true although men dieâ⬠. Specific mention is made of ââ¬Å"the suicide pact, the romantic / Deathâ⬠, denoting the exact nature of the idea. That it is a ââ¬Å"choiceâ⬠, a ââ¬Å"decisionâ⬠agreed upon by all types of men ââ¬â the yes-man, the bar-companion, the easily-duped, the all-encompassing ââ¬Å"youâ⬠the ambiguous God-like ideal addresses, further entrenches the paradoxical specificity of the amorphous, character-changing idea. To continue the comparison between ââ¬Å"Sonnetâ⬠and ââ¬Å"Spainâ⬠, it is interesting to note how the latter poemââ¬â¢s focus moves from a long-distance examination of the past to eventually present the country as being part of the earthââ¬â¢s terrain, even describing the country as if literally positioning it on a map: ââ¬Å"On that arid square, that fragment nipped off from hot / Africa, soldered so crudely to inventive Europe, / On that tableland scored by riversâ⬠. This is especially striking in what Fountain (2007) terms ââ¬Å"the final phaseâ⬠(174) of ââ¬Å"Spainâ⬠. Spain, previously elevated to a God-like status and given its own voice, is described in terms of its landmarks and people. The section of the poem beginning, ââ¬Å"Many have heard it on remote peninsulas,â⬠and ending with, ââ¬Å"To-morrow the bicycle racesâ⬠contains the most consistently vivid imagery in the poem, most of it describing Spain the country. Not surprisingly, the pastoral images of Spain that occur through the three descriptive stanzas, in which its people are described as ââ¬Å"migrating like gulls or the seeds of a flowerâ⬠, contrast strongly with the ââ¬Å"feverââ¬â¢s menacing shapes [which] are precise and aliveâ⬠. The result o f this close inspection of Spain, as if the investigator were peering through one of his instruments and noting his findings, is to calcify the ideal of Spain as an actual place.Concerning the final lines of ââ¬Å"Sonnetâ⬠, at the point where Nanking and Dachau are named as ââ¬Å"places where life is evil nowâ⬠, Berger (1997) asserts that ââ¬Å"they are granted features, marks of identity â⬠¦ though vestiges of schematic or anonymous portrayal still remain.â⬠(4) Similarly, although the narrator indulges in a section of precise imagery in which ââ¬Å"Yesterdayâ⬠ââ¬â the past ââ¬â is contextualized, he quickly returns to the panoptic lens which characterizes this poem and others. ââ¬Å"To-morrowâ⬠, and finally, ââ¬Å"To-dayâ⬠, becomes the new refrain, bringing with it the anonymities of a broad time marker. The actualities of Spain, the strong, exact imagery which grant Spain and its people identity are substituted for abstractions suc h as ââ¬Å"the futureâ⬠, ââ¬Å"consciousnessâ⬠, ââ¬Å"romantic loveâ⬠, and ââ¬Å"libertyâ⬠. In this sense, the poem ends where it begins, with a synopsis of the present and the future. The summary of what might happen is of particular reference to Spain, but the ââ¬Å"vestiges of anonymous portrayalâ⬠, the withdrawal from particular details which would link the descriptions to Spain exclusively, allows the narrator to present Spain and the Spanish Civil War as a model war, and the reasons for its occurrence assume universal qualities.Of ââ¬Å"Septemberâ⬠, Miller (2003) states:ââ¬Å"To see encoding in the poem, one can divide it into a macro and micro reading and observe how the two interweave and often create two separate subjects. On the macro scale, the dawn of World War II, Nazi Germany, and an erudite damning of the historicity of the world are present: ââ¬Å"Mismanagement and grief: We must suffer them all againâ⬠. Using a micro scale paints a different picture, arguably a self-portrait: ââ¬Å"I sit in one of those dives / On Fifty-second Street / Uncertain and afraid / [â⬠¦] / Faces along the barâ⬠(116)Although Millerââ¬â¢s primary interest is examining the homoerotic encoding in Audenââ¬â¢s poetry, his point is applicable to my argument that while Auden drops his panoptic lens, employing an ordinary Kodak instead (to extend the metaphor) to consider the individualââ¬â¢s perspective, his piece is informed primarily by the social and political issues similar to those of the two previous poems considered. Considering the content of the poem is a palpable mix between the micro and macro approaches seen in ââ¬Å"Sonnet XVIâ⬠and ââ¬Å"Spainâ⬠, it is perhaps fitting that ââ¬Å"Septemberââ¬â¢sâ⬠structure reveals a mixture of the two. The sprawling free verse of ââ¬Å"Spainâ⬠is limited to shorter lines, more economical in their imagery. And while there is no rhyme scheme ââ¬â as you would expect in a sonnet, for example ââ¬â to speak of, interspersed throughout the piece are glimpses of the order that rhyme affords a piece. In the first stanza, for example, ââ¬Å"afraidâ⬠is paired with ââ¬Å"decadeâ⬠further on, ââ¬Å"brightâ⬠with ââ¬Å"lightâ⬠, and ââ¬Å"earthâ⬠, somewhat discordantly, with ââ¬Å"deathâ⬠. The same feature is evident in the second stanza, between ââ¬Å"madâ⬠and ââ¬Å"madeâ⬠with the same jarring effect. The final lines once again have a foreboding effect: ââ¬Å"What all schoolchildren learn, / Those to whom evil is done / Do evil in returnâ⬠. The end-rhyme between ââ¬Å"learnâ⬠and ââ¬Å"returnâ⬠gives the short lines a moralizing tone, reminiscent of an epigram given to children to learn by heart. The trivializing effect of the stanzaââ¬â¢s closing lines is an extreme example of the effects of the rhyming scheme of the poem, but its effect can be appli ed more generally to the piece. Having come across one or two of these end-rhymes, the reader expects more, tries to identify a rhythm, but, yet canââ¬â¢t. The haphazard structure is disconcerting, and so, line by line, the poet infuses the piece with a mood of unrest.One aspect of the poemââ¬â¢s form which links to the seemingly random rhyming scheme discussed above is, which yet lends a sense of rhythm, the short, sharp lines which give the poem its fast pace. The reader is obliged to skim down the page, not allowed the extravagance of having to read unhurriedly across it. Furthermore, only one sentence constitutes each stanza, the only major punctuation being colons and semicolons, which never quite separate the simple or complex thought process. Considering that the poem is narrated from a first-person perspective and the events are told in the present tense, it is reasonable to conclude that we, the reader, are privy to the narratorââ¬â¢s thought processes. Mirella (19 92) describes poetry as ââ¬Å"a pure stylistic and uncircumscribed practice most elementally embodied in modernism. â⬠¦ Great art, critics postulate, requires absolute detachment from all non-artistic concerns, a complete fidelity to the medium of oneââ¬â¢s craft; in this case, to language.â⬠(96) Auden, even as part of the modernist movement, does not approach Eliot, Joyce, or Woolf in their experimental works, but ââ¬Å"Septemberâ⬠still exhibits a certain preoccupation with language. The single-sentence stanzas, with the short, simple lines that bounce rapidly from one image to the next and from one abstract thought to another, have a resemblance to the stream-of-consciousness technique employed most famously by Joyce and Woolf. The overarching effect is to give the reader an intimate look into the consciousness of the narrator and, by association, the ordinary person, as he repeatedly allies himself with them using the first-person pronouns, ââ¬Å"weâ⬠a nd ââ¬Å"ourâ⬠.According to Mirella (1992), ââ¬Å"From Audens perspective, the celebration of the new poetry, the new season of writing, alters significantly, and by the start of World War II, he is pessimistic about the function of poetry and of the poet: â⬠¦Ã¢â¬ (97) Although he does not lose faith entirely in poetryââ¬â¢s role in society, perceiving as he does ââ¬Å"engagement or activity in terms of the poetââ¬â¢s involvementâ⬠, certain lines of ââ¬Å"Septemberâ⬠suggest that he does begin to doubt the transcendental power of language which modernismââ¬â¢s detachment, as art for artââ¬â¢s sake, imbued it with. This doubt is most specifically exemplified by four lines in the fourth stanza: ââ¬Å"Into this neutral air / Where blind skyscrapers use / Their full height to proclaim / The strength of Collective Man, / Each language pours its vain / Competitive excuse: / But who can live for long / In an euphoric dreamâ⬠. Here the narrator ma kes reference to the biblical story of the Tower of Babel. The famous Old Testament account of how a group of men failed to build a tower to reach to the heavens because of the difficulties in understanding each other is apt here, as it is language itself which thwarts manââ¬â¢s efforts to transcend his present situation, to become more powerful than what he is. Incidentally, this image of the inadequacy of the ââ¬Å"blind skyscraperâ⬠which, the narrator suggests ironically, demonstrates Collective Manââ¬â¢s authority over his surroundings, links strongly with ââ¬Å"Spainââ¬â¢sâ⬠concern with machinery. Engineering fails to unite man in either ââ¬Å"Spainâ⬠or ââ¬Å"Septemberâ⬠, painting a bleak picture of manââ¬â¢s supposed advancement. Indeed, they have come no further than their Old Testament counterparts.The narratorââ¬â¢s pessimistic take on language extends through the stanzas. In the third, he speaks of ââ¬Å"The elderly rubbish they [ dictators] talk / To an apathetic grave; Analysed all in his book, / The enlightenment driven awayâ⬠, and in the fourth he mentions ââ¬Å"The windiest militant trash / Important Persons shoutâ⬠. This focus on the deadening effect of propaganda is one of the poemââ¬â¢s most direct criticisms of the political leadership at the time. Once more, the narrator deconstructs the myth of manââ¬â¢s advancement, invoking the Philosophy of Ancient Greece, in the form of Thucydides. ââ¬Å"Democracyâ⬠, as an ideal, is presented with an uppercase ââ¬Å"Dâ⬠, emphasizing what man has found to be its abstractness and elusiveness. Most pointedly, though, the narratorââ¬â¢s reference to Thucydidesââ¬â¢ book is an explicit evoking of words. The words and thoughts laid down in the book have become Truth, in that they tell of how the speech on ââ¬Å"Democracyâ⬠that will always be the same, how dictators distort and appropriate words to further their own interests, and how manââ¬â¢s rule will always end in ââ¬Å"Mismanagement and griefâ⬠. What Auden/the narrator assumes to be the impotence of language is summed up in the most personal terms in the commutersââ¬â¢ morning vow: ââ¬Å" ââ¬ËI will be true to the wife, / Iââ¬â¢ll concentrate more on my work,ââ¬â¢ â⬠. Never, however, does the narrator discount the dual nature of words. The abstractness of words revealed time and again in Audenââ¬â¢s poetry, from the first stanza of ââ¬Å"Sonnet XVIâ⬠to the peoplesââ¬â¢ cries to History and Time in ââ¬Å"Spainâ⬠, is one aspect, represented in ââ¬Å"Septemberâ⬠by the Babel-like failure to collaborate to build a potent structure. The other, however, is languageââ¬â¢s immense power to bring alive plans and ideas, a power which can result in war and death. The narrator addresses this aspect, most poignantly, in the final lines of the penultimate stanza: ââ¬Å"Who can release them now, / Who can rea ch the deaf, / Who can speak for the dumb?â⬠Words subjugate a nation, used as they are as propaganda for a dictator, and those without power, such as the ordinary man who can only repeat the same, empty vow on his way to work, becomes disenfranchised with no hope, it would seem, of regaining individual autonomy. Moving towards its conclusion, the poem once again takes on an intensely personal tone: ââ¬Å"May I, composed like them / Of Eros and of dust, / Beleaguered by the same / Negation and despair, / Show an affirming flame.â⬠The narratorââ¬â¢s resolute desire to engage with the ââ¬Å"social dissolution and chaotic destructionâ⬠(Mirella 1992: 98) is affirmed by the strong alliteration of ââ¬Å"affirming flameâ⬠. Furthermore, in contrast to the child-like rhyme of the first stanza, these five lines present a fervent and robust identification of the narrator with ââ¬Å"the Justâ⬠, the ââ¬Å"themâ⬠. These are lines which point to the individu al, as well as the corporal suffering. This, along with the title of poem, which signifies the start of World War II, one of the most widely-affecting events in modern history, lifts the narratorââ¬â¢s micro-view of a bar in New York City, including the desire of an individual ââ¬Å"Iâ⬠, so that it assumes the same comprehensiveness of the panoptic expositions of ââ¬Å"Spainâ⬠and, to an extent, ââ¬Å"Sonnet XVIâ⬠. Even more, though, ââ¬Å"Septemberâ⬠points to Audenââ¬â¢s ability to identify with the individual and his everyday humanity, a capability which ensures his enduring involvement in the social affairs of the time and, ultimately, vindicates his poetry, despite its reliance on words, the treacherous things he believes them to be.
Sunday, May 17, 2020
Essay about Causes of The Outbreak of the American Civil War
Causes of The Outbreak of the American Civil War The deep south had strong opinions on issues on which the south had other feeling on, one of the main issues was that of slavery. The north had an obvious disagreement with the south over the issue of slavery, this started at the very beginning of the union with the south saying that slaves had been used for years in ancient Greece and Rome. Southerners felt that it was a more distinguished way of life and thought that the north did not like the idea of slavery as they were more interested in saving the money for themselves. Abolitionists formed a group, at first they were a group of middle class women who thought that they were helping a goodâ⬠¦show more contentâ⬠¦If the south were to get this territories it would mean that the number of seats in congress would be uneven, and slave states would be more powerful in congress than the free states. As a compromise the government decided that Maine would join the union at the same time as Missouri but would join as a free stat e insuring the number of seats on congress remained the same. This situation threatened both the north and south but did not lead them to had a disagreement that would cause either to act in a violent way. At the same time a treaty was signed to say that no slave states could admitted over the line 36 30. This can be seen as the first divide between the North and the South. When this decisions was made, it was disputed by the south that congress was able to make decisions involving the territories. Other territories which caused problems for the north and the south was the annexation of Texas, southerners wanted it to split from Mexico as the area could be split into 5 slave states, this would ensure that they would get many more seats in congress, this could be seen as a campaign against the North and increased Northern fears of a slave power conspiracy. Southern politician pushed for the annexation, however people in the north did not only felt it threatened them because of slaveryShow MoreRelatedThe Outbreak Of The Civil War1047 Words à |à 5 Pages The Outbreak of the Civil War Trenton Miller The Civil War was a battle for freedom of the people and helped the United States write what was called the constitution. The Civil War was a long and tiring war. There are not many reasons of why there was a war, but the few reasons that there was were the most important in history today.The issue that caused problems in the union, was the argument over the future of slavery. That argument led to withdrawing from the union, and withdrawing causedRead MoreThe Impact Of The 1860 Presidential Election1442 Words à |à 6 PagesAssess the influence of the 1860 presidential election as a cause of the American Civil War The 1860 presidential election of Abraham Lincoln greatly contributed to the outbreak of the Civil War. Abraham Lincoln, born in Kentucky on February 12, 1809, served as the sixteenth president of the United States. He was the very first Republican to serve as president, eventually leading the Union to victory during the civil war. Lincoln opposed the idea of the expansion of slavery but acknowledged thatRead MoreSlavery Cause for Civil War1483 Words à |à 6 Pagesï » ¿ SLAVERY (THE MAIN CAUSE OF THE AMERICAN CIVIL WAR) US History to 1877 ââ¬â HIST101 American Military University, 26 April 2014 Many factors led to the occurrence of the American Civil War. The key issues were slavery, different political ideologies, right of the people, and economic reasons. However, the key reasons that lead to the Civil War was slavery. Slavery is touted as the main cause of the conflict between the states in the northern part and those in theRead MoreThe Second American Revolution: Expressions of Canadian Identity in News Coverage at the Outbreak of the United States Civil War1216 Words à |à 5 PagesExpressions of Canadian Identity in News Coverage at the Outbreak of the United States Civil War. Gabrialââ¬â¢s article is about how the Canadian identity was challenged by the American Civil War. In particular, he argues that Canadian identity is significant in five important themes: the importance of British identity, antipathy toward Americanism and suspicion of American democracy, a well-grounded fear of American militarism, a patronizing sympathy for Americans in crisis and liberal and conservative politicalRead MoreThe Effects Of Slavery On The United States1390 Words à |à 6 Pagesslavery or want to abolish it. Strong opinions amassed, outrage and emphasis for the morality of slavery caused outbreaks of rebellions and violence. Tolerance for slavery was not the only singular cause of the Civil War. Profusions of both short and long term causes contributed to the outbreak of the Civil War. The introduction of slavery had an ingrained impact, as the Mexican-American War significantly lead to tension, and Lincolnââ¬â¢s election sparked disunion between the nation. Four centuries agoRead MoreA comprehensive study on civil war: models and real cases1000 Words à |à 4 PagesA comprehensive study on civil war: models and real cases The history of ethnic civil war consists of ethnic fragmentation appeared along the societal path to globalization. Over time, human enabled a comprehensive study of variables and motives in attempt to theorize a historical pattern of civil war. Two important models, one constructed by Paul Collier and Anke Hoeffler, and the other by James Fearon and David Laitin, provided hypothesis of the causes of civil war based on social, economic andRead MoreThe Civil War Essay1067 Words à |à 5 Pagesrevolution is the War of Independence though which America has won the national independence. And the second is the Civil War. It is the latter that has really cleared the path for the rapid growth of capitalism and has made America a most powerful country in the world. It can be seen from this that the Civil War is an important chapter in the American history book. Its necessary to recall the past. Prewar: The Civil War broke out in 1861 and ended in 1865. During this four years the war cost AmericaRead MoreManifest Destiny Essay Outline1251 Words à |à 6 PagesJonathan Safier Mr. Kastner 11AP.1 12/25/17 Manifest Destiny The belief in Manifest Destiny, that settlers were destined to expand across North America, was held by most Americans. At the same time the belief came about, debates in Washington were going on about the future of America. While many debates were held in Washington, there was also a lot of conflicts in states like Kansas and Nebraska. Both the debates in Washington regarding the westward expansion of the new nation and the laws by whichRead MoreThe Effects Of Slavery On Women During The Civil War877 Words à |à 4 Pagesreason why movements like the Daughters of the Confederacy believe in the Lost Cause of the Confederacy, an intellectual movement that believes the civil war was fought over honor and ideals instead of slavery, is because Southern Women saw the Civil War as a war on one of the fundamentals that made up their way life. My research paper is about understanding the effects that slavery had on women during and prior to the civil war, and how the absence of slavery effe cted them. This research will be usedRead MoreThe Slavery Of The United States935 Words à |à 4 Pagesmoral and just one. This idea of slavery being moral and moral in American society heavily relied on the religious views of the nation, which by much such as Presbyterian Minister Elijah Lovejoy were deemed as in moral and a sin against God. While, Lovejoy was killed by a mob that he had fired upon, many in the nation felt as he did that the institution was, in fact, a wrong, which pointed to a shift in the views of the American society. Politics in the nation began to change during this era as
Wednesday, May 6, 2020
The Search For Happiness By Benjamin Franklin And Jonathan...
Oscar Chavez Professor Hellenbrand English 473 15 October 2015 The Search For Happiness As two prominent heroes of the 18th century, Benjamin Franklin and Jonathan Edwards mastered the art of religious theology and the sciences. Although their uprisings differed, they shared a drive for success and individual approach. Sharing an interest in similar fields, their ideals of religion and fulfillment became very different, which helped shape their own future endeavors. I will consider Edwards and Franklin to be a few of the last ââ¬Å"Do it allâ⬠men of the 18th century. Jonathan Edwards was born on 1703 in East Windsor, Connecticut to a middle class protestant family. Edwards went to school for ministry after graduating from Yale, and unlike Benjamin Franklin, he did live up to his families expectancies and became a well-known preacher at the age of 26. In his Personal Narrative, Edwards speaks on the inner sins that haunt him, and his newfound happiness in Godââ¬â¢s grace. He also discusses his progress and devotion to God. At a younger age, Edwards questioned Gods Sovereignty and his nonbelief in predestination led him to further ask how could one man decide another mans faith? ââ¬Å"my mind had been wont to be full of objects against the doctrine of Godââ¬â¢s sovereignty, in choosing whom He would to eternal life and rejecting whom he pleased; leaving them eternally to perish, and be everlasting tormented in hellâ⬠(180). Edwards and Anne Bradstreet both share these puritan conflictsShow MoreRelatedMena Abduljabbar. History 108. Mr. Solheim . I Am Writing1199 Words à |à 5 Pagestwo Americans Jonathan Edwards and Benjamin Franklin, who are hard workers, and self-sacrificing as young men. they wrote personal narratives, in which they tell of youth happenings and of their adult attempting for moral perfection. The reasons I chose those two people are that they spent their lives searching for perfection. Edwards try to find perfection through God while Franklin improved himself through his own. Both believed in a godly creator, but they differed in how happiness was achievedRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words à |à 656 Pages48-1992 Printed in the United States of America 2 4 6 8 9 7 5 3 1 C ONTENTS Introduction Michael Adas 1 1 World Migration in the Long Twentieth Century â⬠¢ Jose C. Moya and Adam McKeown 9 â⬠¢ 2 Twentieth-Century Urbanization: In Search of an Urban Paradigm for an Urban World â⬠¢ Howard Spodek 53 3 Women in the Twentieth-Century World Bonnie G. Smith 83 4 The Gendering of Human Rights in the International Systems of Law in the Twentieth Century â⬠¢ Jean H. Quataert Read MoreLibrary Management204752 Words à |à 820 PagesBasic Research Methods for Librarians Ronald R. Powell and Lynn Silipigni Connoway Library of Congress Subject Headings: Principles and Application, Fourth Edition Lois Mai Chan Developing Library and Information Center Collections, Fifth Edition G. Edward Evans and Margaret Zarnosky Saponaro Metadata and Its Impact on Libraries Sheila S. Intner, Susan S. Lazinger, and Jean Weihs Organizing Audiovisual and Electronic Resources for Access: A Cataloging Guide, Second Edition Ingrid Hsieh-Yee IntroductionRead MoreManagement Course: MbaâËâ10 General Management215330 Words à |à 862 PagesTheory Behavioral Management Theory Administrative Management Theory Scientific Management Theory 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 behind the evolution of management theory is the search for better ways to utilize organizational resources. Advances in management thought typically occur as managers and researchers ï ¬ nd better ways to perform the principal management tasks: planning, organizing, leading, and controlling human and other
Journal Of Applied Economics And Business â⬠Myassignmenthelp.Com
Question: Discuss About The Journal Of Applied Business And Economics? Answer Introducation Nike, Inc. one of a renowned brand in apparel and sports industry that deals in manufacturing athletic footwear, apparel as well as sports equipment. It is one of the leading American multinational companies that engaged in designing, manufacturing and selling sports-related apparel, footwear and accessories in the international market. The company was founded in 1964 and is the pioneer in sports equipment and apparel industry through providing the range of quality products to different segment customers(Baccarella et al. 2014). Nike, Inc. promotes their range of goods under its brand name. Various subsidiaries are operating by the Nike it mainly includes Brand Jordan, Nike Pro, Nike+, Air Jordan, Air Force 1, etc. that serve customers across the world. Along with this, the company also operates their activities through their authorized retail stores that are under Niketown name. The company also sponsors many athletes as well as sports teams around the world so that they can easily promote their products. Product Description- Nike Inc. design and produce wide-range of sports equipment and products. Currently, the company engages in making jerseys, shoes, shorts, etc. for a wide range of sports activities such as trekking, soccer, football, and basketball. Nike also comprises of the premium line product, which focused more on streetwear than sportswear labeled as NikeLab. In addition to this, Nike product also includes street fashion product that is tracksuits, sneakers, sweatpants, crop tops, etc. for targeting American and European teenagers(Bacile, Ye Swilley 2014). Target Market Nike is worlds foremost company in sports footwear and apparel market. It has been assessed that innovation and quality products by Nike seek to extend athletic potential by designing and manufacturing the sports products and apparel. The company mainly target on the base of demographic segmentation that is gender and age. For selling their shoes, clothes and other sports accessories it primarily targets both males and females of 18-35 years old. According to CEO of Nike, Mark parker has also stated that with the increasing interest in sports events the company is also targeting kids and young athletes. Kids those who engage in recreation activities are growing business of Nike(Belch et al. 2014). Along with kids and young athletes Nike, Inc. also targets women through expanding the range of women apparels particularly tights and sports bras. Through reviewing the last quarter sales, it has been identified that sale of Nike women training garments just gets double with the sales of mens training apparel. Positioning Strategy To attract or grab target market audiences Nike, Inc. focuses on using effective positioning strategy that benefits company in placing their product in market effectively and efficiently. With the increasing marketing trend, Nike has managed in building the brand name that appeal to the entire demographic segment. The company has also use positioning statement for marketing their products that are Nike gives confidence to their audiences that they would provide quality and perfect shoe for every sport(Blakeman 2014). The positioning strategy also assists Nike in building their brand with the universal appeal. Along with this, the company also uses advertisement as positioning strategy through which they can easily enhance their visibility throughout the national and international market. With the help of strong publicity, Nike easily creates their corporate visual identity that further benefits the company in attaining their goals and objectives. The key rationale for selecting advertisement as positioning strategy is that with the increasing marketing trends and activities advertisement via television plays the significant role in positioning the brand name(Vernuccio Ceccotti 2015). Communication Goal With the help of integrated marketing communication (IMC) Nike, Inc. easily grab their audiences with establishing brand name within the sports equipment and apparel industry. Along with this, with the help of IMC cited firm engage in communicating their goal such as the increase in their sales volume through targeting consumer segment, enhancing their market share, etc. Integrated Marketing Communications (IMC) strategy improves the efficiency of the branding strategy that is used to deliver right message with the help of using effective medium so that Nike quickly achieve their business goals. IMC also support and synergizes each department and group to have the proper collaboration that results in delivering the beneficial outcome.There are different tools of IMC such as sales promotion, advertisement, public relations as well as personal selling that assist in their brand development(Valos et al. 2016). Therefore, proper integration of all the tools results in effective engagement with their consumers. Nike, Inc. has extensively used integrated marketing communication tools that have supported them in communicating their goals to audiences. With the help of Just do it campaign Nike has attained the high level of success among their competitors. The key objective of the campaign was to target American every gender with all age group to ensure fitness level. With the help of initiating this campaign, Nike has communicated the profound feeling of joy and fitness among their consumers. Along with this, the company has also utilized different other communication platforms for grabbing the attention of their target audiences(Pavlou Stewart 2015). Message strategy and Execution Tactics With the above communication goals there are different other objectives of Nike that mainly include becoming leading company that deals in designing and manufacturing quality sport equipment and apparel. Along with this, another goal of Nike is to deliver valuable products and services to their customers so that they can easily attain their loyalty. With the help of using different strategies company can easily achieve their goals. In order to become worlds leading company in designing and manufacturing quality sports equipment the company must focuses on redesigning and manufacturing innovative products for their customers. For instance, Nike considered Design that produces innovative products that further diminish ecological impact by reducing waste throughout the design and development process(Chan, Ng Prendergast 2014). For this, company also engages in using intoxicated and environmentally preferred supplies for the footwear and apparel. Moreover, for delivering valuable products to their customers and attaining their loyalty Nike has engaged in opening their authorized retail stores within each and every area where Nike serve its products. So, that with the help of this Nike can easily deliver valuable and quality footwear and apparel among their customers. Place consists of company actions through which they make product available to their targeted audiences. Currently Nike, Inc. has about six production offices that are situated outside of the United States. Along with this, it is also reviewed that there are more than 100 sales offices and outlets which are sited internationally(Parente Strausbaugh-Hutchinson 2014). With the help of above different Integrated Marketing Communication program it has been assessed that the main message for engaging in this program is to ensure customers that they will deliver quality and premium line sport products and accessories to their all segment customers. Promotional Mix and Media Strategy In todays corporate world, promotion of products and services has become essential for the growth and success of the company such as Nike. The use of the efficient and appropriate mix of promotional tools helps the organization to create awareness among people in the market and attract them to buy the products/services offered by Nike(Farhana 2014). The promotional mix of Nike is mentioned below as: Advertisement It is considered as one of the most useful tools which Nike use of carrying out marketing and promotion of its products and services(Dong, Janakiraman Xie 2014). The rationale behind using advertisement as promotion mix is to reach mass customers in short time. This promotional tool is useful as it is helping Nike to enhance its brand image and perception among people in the market. Personal selling Nike also use personal selling as a marketing communication tool, and this is contributing directly to growth and success of the brand(McKay-Nesbitt Yoon 2015). Here, the company emphasizes on implementing training and development for its store personnels. These training programs assist employees to understand the changing needs and demand of people in the market and deliver products and services according to the same. The rationale behind using personal selling in the promotional mix is that it assists in understanding customer needs and it also helps in acquiring the higher degree of customer satisfaction. Direct marketing The promotional mix of Nike also include techniques such as direct marketing wherein it sells products and services directly to the targeted customers. The rationale behind using direct marketing is that it assists Nike to examine the overall demand and appeal of its products in the marketplace(Jackson et al. 2014). Direct marketing is useful as it provides the organization with more reliable information about the best marketing approach which can be used to reach the target customers. At the same time, it results in developing strong relationship and bond with new clients. Public relations It can be considered as one of the most vital tools in the promotional mix of Nike. The public relations programs are carried out by Nike with the help of sponsorship in charity and different types of events. On the other hand, the use of public relations tool is also carried out by Nike to address different types of issues present in the society. The green technology program held by Nike is the best example to understand the companys approach to deal with the social problem(Luxton, Reid Mavondo 2015). Public relation is effective as it provides the brand with an opportunity to interact with customers and promote products/service in cost effective manner. To become global brand Nike, Inc. also focuses on using media strategies that benefit the company in accelerating growth and reinforcing brand positioning. With the change in marketing landscape company is also focuses on using digital and online platforms for selling and marketing their quality products. The key media strategy that is used by Nike includes media advertisement through television ads. With the help of television ad, Nike is recognized as swoosh instead of their brand name. The company is using Television advertisement and commercials as it reaches to mass audiences in the shorter period(Kozinets 2017). Along with this, it also helps Nike in conveying their message to the large mass of audiences with proper sound and motion that provide instant creditability. In addition to this, Nike has also adopted internet marketing, social media marketing as well as email marketing strategies for promoting their wide range of sports equipment and apparel among the mass of audiences. The company is using all these media strategies for promoting their products and building the brand image as the premium supplier of sports equipment and accessories(Kuang-Jung et al. 2015). Along with this, it is evident that using social media marketing strategies it benefits the company in enhancing their visibility and attracting large customers towards the product. With growing existence of social media marketing, Nike is also engaged in creating their profiles on different social media sites such as Facebook, Instagram, Twitter, etc. through which they can instantly promote their range of products with proper description to the mass of audiences. In the present scenario, all sub-brands of Nike has its own Facebook page which focuses on featuring sporting events as well as the promotion of product specification to audiences. Therefore, this assists the company in increasing their brand awareness among fans(Luxton, Reid Mavondo 2015). The company is using this media strategy as it gives superior visibility just in a single click, generates connections among consumers and it also provides the company a chance to gather information regarding the preferences and choice of customers towards Nike products. Conclusion From the above report it has been inferred that marketing plays significant role in Nike, Inc. as it promotes and markets their quality and premium line apparel and sports equipment among mass of audiences. The report has also focused on marketing mix as well as integrated marketing communications tools that are used by cited firm for promoting their wide range of products. Along with this, it also concludes the significance of using promotional mix that promotion of products and services has become essential for the growth and success of the company. References Baccarella, CV, Scheiner, CW, Trefzger, TF Voigt, KI 2014, 'High-tech marketing communication in the automotive industry: a content analysis of print advertisements.', International Journal of Business Environment, vol 6, no. 4, pp. 395-410. Bacile, TJ, Ye, C Swilley, E 2014, ' From firm-controlled to consumer-contributed: Consumer co-production of personal media marketing communication. ', Journal of Interactive Marketing, vol 28, no. 2, pp. 117-133. Belch, GE, Belch, MA, Kerr, GF Powell, I 2014, Advertising: An integrated marketing communication perspective., McGraw-Hill Education, New York City. Blakeman, R 2014, Integrated marketing communication: creative strategy from idea to implementation.., Rowman Littlefield, Maryland . Chan, K, Ng, YL Prendergast, G 2014, 'Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?', Health marketing quarterly, vol 31, no. 4, pp. 339-352. Dong, X, Janakiraman, R Xie, Y 2014, 'The effect of survey participation on consumer behavior: The moderating role of marketing communication.', Marketing Science, vol 33, no. 4, pp. 567-585. Farhana, M 2014, 'Implication of brand identity facets on marketing communication of lifestyle magazine: case study of a Swedish brand. ', Journal of Applied Economics and Business Research, vol 4, no. 1, pp. 23-41. Jackson, M, Harrison, P, Swinburn, B Lawrence, M 2014, 'Unhealthy food, integrated marketing communication and power: a critical analysis. ', Critical public health, vol 24, no. 4, pp. 489-505. Kozinets, R 2017, 'Brand Networks as the Interplay of Identities, Selves, and Turtles: Commentary on Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system', Journal of Business Research, vol 70, no. 2011, pp. 441-442. Kuang-Jung, C, Mei-Liang, C, Chu-Mei, L Chien-Jung, H 2015, ' Integrated marketing communication, collaborative marketing, and global brand building in Taiwan.', International Journal of Organizational Innovation, vol 7, no. 4, p. 99. Luxton, S, Reid, M Mavondo, F 2015, 'Integrated marketing communication capability and brand performance. ', Journal of Advertising, vol 44, no. 1, pp. 37-46. McKay-Nesbitt, J Yoon, S 2015, ' Social marketing communication messages: How congruence between source and content influences physical activity attitudes. ', Journal of Social Marketing, vol 5, no. 1, pp. 40-55. Parente, D Strausbaugh-Hutchinson, K 2014, Advertising campaign strategy: A guide to marketing communication plans., Cengage Learning, Boston. Pavlou, PA Stewart, DW 2015, Interactive advertising: A new conceptual framework towards integrating elements of the marketing mix. In New Meanings for Marketing in a New Millennium, Springer, New York City. Valos, MJ, Haji Habibi, F, Casidy, R, Driesener, CB Maplestone, VL 2016, 'Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers. ', Marketing Intelligence Planning, , vol 34, no. 1, pp. 19-40. Vernuccio, M Ceccotti, F 2015, 'Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision. ', European Management Journal, vol 33, no. 6, pp. 438-449.
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