Sunday, December 29, 2019

Plagiarism And The Law Of The University Honor Code

Plagiarism is defined as â€Å"wrongful appropriation† (Webster dictionary), essentially copying an author’s work word for word. The new dilemma, â€Å"re-mixing† is essentially the same thing; however, instead of copying an author word-for-word the student simply rewords the work, and adapts it. â€Å"Re-mixing† and plagiarism, both involve the appropriation or slight modification of a piece, and are in theory essentially the same thing; thus, both should be treated as such, a violation to the University honor code. In the world of academia, a student’s completed assignment is a reflection of their understanding of the materials covered in their courses. â€Å"Re-mixing† under minds this key concept, and allows students to excel on their assignments without ever understanding them. This sort of academic â€Å"remixing† goes beyond â€Å"standing on shoulders of giants.† (Newton, 1676) To do so would be to take information and the progress and build atop that knowledge with your own. In this case students simply changing the context, and in most cases forget the information as soon as their exam is over. With â€Å"re-mixing† a student with very little understanding of the course materials could easily scrape away with a ‘B’ if they found enough sources to take information from. With students knowing this, it could causes them to lose the incentive to learn and to focusing on doing whatever possible to get a passing grade. It is our duty as the SJA address remixing, not only to ensure the academicShow MoreRelatedPlagiarism : An Ethical Issue1161 Words   |  5 Pages(â€Å"What Is Plagiarism?). When one plagiarizes, they use someone else’s work and present it as their own (â€Å"What Is Plagiarism?†). It’s a very serious offense and plagiarizing can result in serious academic offenses. Plagiarizing is easy to prevent if you familiarize yourself with how to cite properly. Plagiarizing is a very ethical issue for the fact that your copying someone’s work and not giving them the credit for it. According to Krishnamoorthy, copyrightmatters.in website explains: Plagiarism is primarilyRead MorePlagiarism Essay838 Words   |  4 Pages Many colleges and universitys have their own policies or views when it comes to plagiarism. There are two main approaches to plagiarisms on campuses, whether it is morally wrong or that it is a crime. While students have to affirm that they will not plagiarize, when it is looked as morally wrong this turns more into a honor code according to Susan D Blum. Faculty expect students to follow this honor code and they believe by having them accept the terms that they will not plagiarize. Due toRead MoreAcademic Dishonesty Essay1197 Words   |  5 Pagesliterally, into the palms of students’ hands. Many students entering universities today face extraordinary amounts of pressure for results academically, leading them to believe that cheating is necessary to succeed. This mentality is further cemented by examples in mass media, from professional athletes to CEOs cheating in order to get ahead. To battle th is trend, colleges across the country have implemented honor codes. These codes vary widely depending on the institution; some merely outline unacceptableRead MoreA Professional Code Of Ethics1283 Words   |  6 PagesCopyright laws are important more so today then ever before because the ability to copy and distribute intellectual properly and pirate electronic content has increased with the advancements in technology and globalization. As members of the student body, University of the People students must understand the detriments of plagiarism, piracy and ensure they protect Intellectual Property and respect copyright laws. Developing a professional code of ethics as a computer professional, will help navigateRead More The Internet Plagiarism Explosion Essay1443 Words   |  6 PagesA great deal has been published in the media about the explosion of Internet plagiarism among high school and college students. Because the Internet is so young, there have been few studies conduc ted on the extent of Internet plagiarism. However, existing studies do show that the Internet is an extremely popular tool students use to cheat on written assignments. In any group of students, some will choose the path of academic dishonesty and copy the words or ideas of another person without givingRead MoreEssay about Eric Hoovers Honor for Honors Sake933 Words   |  4 PagesEric Hoovers Honor for Honors Sake The idea of being judged by your peers has long been accepted as the best way of regulating a population. Even the Constitution uses a peer based judicial system when laying down the framework for the United States government. There are, however, some limits to when and where this system can be effectively implemented. Eric Hoover challenges the use of peer review in universities by telling the testimonials of several students who have been hurt by aRead MoreStudent Code Of Professional Responsibility1077 Words   |  5 PagesAs members of Western College of Law, and, moreover, as members of the legal and academic communities, students must hold themselves to the highest standards of ethical behavior. An individual whose actions impugn the integrity of his self or herself necessarily impugn the integrity of the institutions and communities in which they are permitted membership. Moreover, those who would practice law have a sworn duty to the People, who must trust in the honor a nd integrity of their legal advocates andRead MorePlagiarism in an Academic Environment2501 Words   |  11 PagesPlagiarism in an Academic environment In the Academic world today, the rising incidences of plagiarism are putting more schools and universities on high alert, and zeroing in on how to detect and prevent it. Academic institution’s often have a Student Code of Academic Integrity. Students, whom are caught cheating, can be given warnings, bad grades or even expelled out of school. Today, information is flowing freely and with ease through the Internet. Having this option would make studentsRead MoreEssay on Turnitin: Hypocrisy of Its Own1277 Words   |  6 Pagesteachers and professors all have had a problem with academic dishonesty. The advancement in technology has made plagiarizing so much easier, and because of this, many professors have resorted to using software programs which detects any sort of plagiarism. One popular program many professors are enforcing their students to use is Turnitin.com. When a paper is submitted into Turnitin, the program compares it to previous submitted essays saved in its databa se and the content available on the internetRead MoreWhat Is Academic Integrity?1483 Words   |  6 Pagesstealing and thievery. In contrast, honest people exemplify academic integrity. Academic integrity is harmed by cheating and plagiarism; they are forms of thievery. Academic integrity involves being honest through doing original work, properly citing information, and not copying others. Original work is the creation of an idea stemming from the creative mind. US copyright laws define original work as the following: Original work of authorship refers to any type of expression independently conceived

Saturday, December 21, 2019

The Self Paper - 1268 Words

The Self Paper Kimberly Kline Psych/555 January 20, 2014 Tracy Masiello The Self Paper This paper will define the concept of self, and explain how an individual develops a self-concept. It will explain the relationship between the self and emotion and how this relationship affects an individual’s self-esteem. It will also explain the relationship between the self and behavior and how this relationship affects an individual’s self-presentation. The Concept of Self Self- concept is the knowledge and beliefs people have about themselves. According to Fiske, (2010) self-concept is broken down into conceptual self and operational self. Conceptual self can be broken down into the material†¦show more content†¦The relationship between self-concept and self-esteem can be looked at in relations to three psychological theories: self-discrepancy theory, self-evaluation maintenance theory, and affective forecasting theory (Diaz, 2011). The self-discrepancy theory is the theory that deals with the actual self, which is who the person currently is, the ought self is who the person feels they can become and the ideal self is the person the individual wants to become. The self-evaluation maintenance theory deals with the relationship between how people perform along with the performance of other people in area of high importance. Meaning if one individual score higher in self- importance issues this may decrease ones self-esteem (Diaz, 2011). The affective forecasting theory looks at the way people will foresee how things in the future will make them feel. This theory deals with people miscalculating their future actions. People sometimes exaggerate the influence of negative events and take the way they cope with things lightly. This means that people with low self-esteem tend to feel negatively about their coping skills and people with higher self-esteem feel more positively about their abilities to cope (Diaz, 2011). Relationship Between self and Behavior and how this Relationship Affects an Individual’s Self- Presentation The relationship between self and behavior affectsShow MoreRelatedSelf-Reflective Paper 838 Words   |  3 Pagesfixed. Although it was a process, I finally got around to clearly understanding what the objectives were for English 1302 and how to apply them to my papers for this course. The first objective that is given in the syllabus is to meet the requirement of 20 pages total by the end of the course. The objective includes being able to revise and edit papers in a proper fashion. There was a time where revising and editing did not seem important, however, it can make a significant difference in a grade.Read MoreSelf Reflection Paper1375 Words   |  6 Pages Oral Counseling Proficiency Exam Self-Reflection Paper Kristie Hoppe Elizabethtown College â€Æ' In this paper I plan to briefly review what happened during the counseling demonstration. Next, I will discuss two basic counseling skills that I believe I used well, and one that I struggled with. Finally, I will discuss the next steps I will take in order to improve my counseling skills. In the counseling scenario, I counseled Chris who was a college student and a religious studies major attending ElizabethtownRead MoreSelf Reflection Paper1300 Words   |  6 Pagestoday as I sit down and write my first paper in almost 20 years. I’ve spent the last 10 years trying to be very concise in my communication, to the point and easy to skim the important facts to ensure what I need to get across will be read. The fact that I am having some emotional response to the stress related to routinely writing papers that ‘feel long’ is just a great example of some of what I learned from my MBTI/Firo B results. I have taken a number of self assessments over the years and MBTIRead MoreSelf Awareness Paper1610 Words   |  7 Pages Self Awareness Paper Win# 386148702 I have always had the luxury of being white and middle to upper middle class. I grew up in a small suburbia of Lansing, Michigan, known as DeWitt. In all honesty, growing up in a small, wealthy suburban town full to the brim with white Christians never tickled my fancy. Despite being one of them in body and religion, I never truly fit into their mold – overly cliquey, unnecessarily judgmental, and extremely comfortable with remaining insideRead MoreSelf Reflection Paper1067 Words   |  5 Pagesachieve if you believe that you will be successful; I found this statement to be true pertaining to myself over the process of these past few months. And that more than ever, if you really want to do something you’ll go ahead and do it. Motivation is self induced and drive is something that will come naturally when you’re doing the things that you love. Being a stage manager is a very interesting task (that could be because 95% of the time I had no idea what I was doing), however, it taught me moreRead MoreSelf Reflection Paper896 Words   |  4 PagesSelf-awareness is important in everyday life, for certain individuals, it can conduct an entire day of activities and decisions. This reflection of my self-awareness is based off personal positive and negative attributes which are a direct reflection of who I am as a person. To have an outside view of these attributes, I interview my girlfriend Stephanie Russo who is also my best friend. Stephanie has been close to me for the past three years as we grew as individuals. Because of this growing processRead MoreSelf Reflection Paper760 Words   |  4 Pageshave felt inadequate compared to my extroverted peers, teachers, and even family. I am often judged based on my personality, assumed to be dumb, uninvolved, and one who lacks the essential qualities it takes to be a leader. I often th ink of myself in self-deprecating ways, especially when I chose to sit alone instead of in a group, or when I decide that I am simply too quiet to be a leader in my community. This has always puzzled me, as I am not sure why one’s preference for solitude can be associatedRead MoreSelf Reflection Paper1478 Words   |  6 Pagessure we meet deadlines and initiate the planning of meetings. Throughout all of these varied experiences, I have gained and developed essential leadership skills, and I hope to use my skills to become a global leader. A global leader is someone who is self-aware and understanding of cultural differences and has a curiosity for life and the people in it. They are a confident, open, and enthusiastic presence; they create meaning in the relationships he or she builds. A global leader does their best toRead MoreSelf Reflection Paper1433 Words   |  6 Pageshighest scores were Artistic and Social and it means that I enjoy self-expression, people, helping, communication, culture and teamwork. It also states that I am very creative, verbal, artistic, understanding and I have musical abilities. I saw this even before the test, but I never fully accepted it until recently and now I know it’s something that I want to have within my career. The one common theme I keep getting throughout these self-assessments and activities is that I am extremely creative andRead MoreSelf Reflection Paper999 Words   |  4 Pagesfeeling that I’m not smart enough, all throughout school my test scores definitely influenced that thought from the start. At points, I wouldnt even try because I knew I would get a bad score either way. But when I was reading through the chapter of self-awareness, I realized that I am worthy and should try even harder to contradict that theory. It is now motivation for how I should act, To rewrite that outdated script, I will need to see myself as a notable person and just believe I can do it. The

Friday, December 13, 2019

Interpersonal Communications Assignment Free Essays

Assignment 1 Task 1: Developing ICT skills – Discussion forum post and evaluation I submitted the following two posts to the BESC1011 discussion forum for Activity 2: (N. B. I have edited the post for typographical errors). We will write a custom essay sample on Interpersonal Communications Assignment or any similar topic only for you Order Now Post 1. Activity 2 finding ACAP’s online resources Monday, 24 September 2012, 03:56 PM Well, I’ve just had a pleasant afternoon finding my way around the maze that’s called Myacap. Wow. I’ve found I’ve ended up with a myriad of browser pages open, and got lost thinking I was finding things. I did find it, I’m sure I found it†¦ Now where was it Anyway, I’ll get there, I’m sure, and so will you. The Grail? Not yet, but I’m sure it’s in there somewhere. Incidentally, folks, if you’re having trouble finding the link to the Counselling and Therapy in Video resource, and you only get a 404 error, there’s a broken link on the site. Your browser will be trying to point to  http://elibrary. acap. edu. au/http%3A%2F%2Fctiv. alexanderstreet. com and the link is broken. Instead, just try removing everything after edu. au -so you have  http://elibrary. acap. edu. u and you’ll get to the elibrary homepage where the link to the videos works. Good Luck! Post 2. Activity 3. 4 Managing Stress Wednesday, 10 October 2012, 05:00 PM I’ve played sport in the past as a stress management tool – I was planning and then running a major community festival, and they were long days – it was a full-on, and if I wasn’t working on it I was thinking about it. Baseball season started right in the middle of the planning and I nearly didn’t play, but I did and found the focus on the game a real relief – Nothing else mattered for those three hours except me and the ball. My sleep patterns returned and though tired from the games, I was thoroughly relaxed. But I like this one. You may have heard of Gangnam style – dancing like you’re riding a horse – well sort of†¦ It’s come out of South Korea and it’s big around the world right now. Anyway here’s a bunch of Uni students who set up a flashmob in between classes. I reckon it did their stress levels no end of good! http://www. youtube. com/watch? NR=1;v=OAXiUmh-KBg;feature=fvwp Hey Lynda, maybe we could do this for one of our video teletutorials! Task 2: Study plan covering three weeks including strategies The study guide for Activity Three of BESC1011 referred me to RMIT. (2007). Learning styles:  Visual, Auditory and Kinaesthetic Learning Preferences. Retrieved from https://www. dlsweb. rmit. edu. au/lsu/content/1_StudySkills/study_tuts/learning%20styles/vak. html I undertook the VAK test. The results showed I am a visual learner with a kinaesthetic inclination. This concurs with my own understanding of my learning style. I have developed a study plan incorporating this style, and provide a three week example below. Three of the learning strategies I have incorporated in this plan and my study efforts are:   †¢ to create a wall planner highlighting critical assignment dates and also non-academic activities that might either clash or be a much needed relief. †¢ to use mind maps. †¢ to take frequent breaks. I have found it necessary for me to tackle each session in bites. I have allocated specific time to open up the week’s session, do the reading, then at a later time go through the session material. In thinking or planning out, I just love Mind Maps – they categorise wonderfully. I can get heavily focussed, so taking breaks stops me working till I drop. The five stress management strategies I have determined to remember to practice are: †¢ to create a comfortable pattern of studying that fits into my life. †¢ to set a regular schedule for study. †¢ to break tasks apart so they don’t daunt by being ‘too big’. †¢ resolve to do it now, when now is now. To not procrastinate. †¢ to make sure I have down-time when other activities come before studying. If I can ‘regularise’ my study I think I will be better able to both keep up a consistent level of work, and also not allow it to overcome me. I think these strategies will do that for me. Study Timetable 15-21 Oct [pic] |Monday |Tuesday |Wednesday |Thursday |Friday |Saturday |Sunday | |8-9am |On site |On site |On site |On site |On site |Weekly Market |Relaxation time | | | | | | | |Shopping | | | | | | | | |[pic] | | | | | | | | |[pic] | | | | | | | | |[pic] | | |9-10am |On site |On site |On site |On site |On site | | | |10-11am |On site |On site |On site |On site |On site | | | |11am-12pm |On site |On site |On site |On site |On site | | | |12-1pm |Lunch |Lunch |Lunch |Lunch |Lunch [pic] | | |1-2pm |BESC Reading |SOSC reading |COUN reading |[pic] |[pic] |[pic] | | | | | | |Catchup | | | | | | | | |[pic] | | | | |7-8pm |BESC online activity |SOSC online activity |COUN online activity |[pic] |Prepare dinner |[pic] |COUN Reading | | |; Assignment |; Assignment |; Assignment | | | | | |8-9am |On site |On site |On site |On site |On site |Weekly Market |[pic] | | | | | | | |Shopping |Relaxation time | | | | | | | |[pic] |[pic] | | | | | | | |[pic] |[pic] | | | | | | | |[pic] |[pic] | | | | | | | | |[pic] | |9-10am |On site |On site |On site |On site |On site | | | |10-11am |On site |On site |On site |On site |On site | | | |11am-12pm |On site |On site |On site |On site |On site | | | |12-1pm |Lunch |Lunch |Lunch |Lunch |Lunch |[pic] | |1-2pm |BESC reading |SOSC reading |COUN reading |[pic] | |[pic] | | | | | | |Catc hup | | | | |7-8pm |BESC Assignment |SOSC Essay Assignment|COUN Assignment |Catch-up |Prepare dinner |[pic] |SOSC Reading | |8-9am |On site |On site |On site |On site |On site |Weekly Market |Relaxation time | | | | | | | |Shopping | | | | | | | | |[pic] | | | | | | | | |[pic] | | | | | | | | |[pic] | | |9-10am |On site |On site |On site |On site |On site | | | |10-11am |On site |On site |On site |On site |On site | | | |11am-12pm |On site |On site |On site |On site |On site | | | |12-1pm |Lunch |Lunch |Lunch |Lunch |Lunch |[pic] | | |1-2pm |BESC reading |SOSC reading |COUN reading |[pic] |[pic] |[pic] | | | | | | |[pic] | | | | | | | | |Catchup | | | | -8pm |COUN online activity ; Assignment |BESC online activity ; Assignment |SOSC Teletutorial |Relaxation time |Prepare dinner |[pic] |COUN Essay | |8-9pm | |BESC Chat | | | |[pic] | | | Task 3: Academic resources – Literature search and evaluation of quality I chose to attempt the task focussing on the question: The importanc e of academic referencing I undertook a brainstorming session with the following results: Academic referencing: †¢ Gives academic credibility of presented/published work. †¢ Is a key part of the overall process of building a knowledge base in the field of study. †¢ Better enables justification of assertions/ hypotheses. †¢ Is recognition of others work. †¢ Shows the way through the knowledge-base to others. †¢ Demonstrates competence in the field of study. †¢ Engenders confidence in your work’s credibility Means one’s chain of reasoning to the resultant postulations are verifiable or challengeable. The three key words or phrases I selected to use to undertake literature search are: †¢ Verification (confirmation of theoretical base) †¢ Recognition (acknowledgement) †¢ Knowledge-building (evolution of theoretical thinking) Keyword search 1. For my first search I used ACAP’s e-journal search engine focussing on The Psychinfo database and after several unsatisfactory attempts, tried the Boolean phrase ‘( academic verification) AND referencing’. Results offered ten articles, one of particular but contrarian relevance. In the journal article, Westwood, T. 2005) writes: â€Å"I’ve not yet heard a real and convincing argument about why referencing is necessary; and it can’t be right that we do it like a reflex, a compulsion, Academic’s dynamics 171 because we’ve had it drummed into us from way back when we were taught to march our way through essays and exams can it? Left, right, left, right, left, right left. . . † And, â€Å"References shouldn’t be used to justify a position we’re taking – in the sense of using them as a precedent (the characters can’t justify the author) – only to loosely accompany our position in that we (as authors) are leading the way and not hiding behind anything or anyone that we’ve written into our text. † Summary: Westwood appears to be quite a disestablishmentarian, which of itself provides a relevant perspective on the subject matter. However, because of the position the author takes and asserts by his actions – or inactions – the journal article is consciously not referenced. It would be useful to an essay on the topic in providing an academically valid and contrarian position, but most probably would not be regarded as fully reliable under close academic scrutiny. Reference: Westwood, T. (2005). Academics’ dynamics: re-writing referencing, Psychodynamic Practice 11(2), 165-176. Keyword search 2. I then utilised Google scholar for the key word, Recognition. I again used a Boolean phrase, ‘recognition AND (academic referencing)’. This search received over 40,000 possible webpage hits, but the first page of the search results provided a link to a peer reviewed article by Gray, Thompson, Clerehan and Sheard (2008), addressing the topic of referencing the internet for academic integrity. It proffers a contemporary analysis of the challenges surrounding formal academic referencing in regard to internet based information and opinion sources such as blogs, facebook , wikis and audio and video podcasting. Summary: I feel this webpage would be a highly useful and relevant reference source for an academic essay on the chosen topic. Reference: Gray, K. , Thompson, C. , Clerehan, R. , Sheard, J. (2008) Web 2. 0 authorship: Issues of referencing and citation for academic integrity. The Internet and Higher Education,11(2), 112-118. doi. org/10. 1016/j. iheduc. 2008. 03. 01 Keyword search 3. For the third key word search I used www. google. com. au with the search-phrase ‘(academic knowledge building) AND referencesà ¢â‚¬â„¢ This provided two potentially useful sites. http://en. wikipedia. org/wiki/Knowledge_building Summary: This website site fulfilled good purpose in that it contained numerous references of relevant academic works on the topic. However, despite its authorship obviously being of academic origin, it was offered anonymously and without chronology. While the site could be referenced and the quotes used, the source is not transparent, making it dubious for direct academic purposes. And http://www. csu. edu. u/division/studserv/my-studies/learning/guides/referencing Again the material on this web page provided useful information and even a highly relevant and appropriately referenced quotation (see below), but its usefulness for the purposes of academic quotation was curtailed by its anonymity and absence of chronology. The author writes: â€Å"The academic world is all about knowledge building and the primary reason for citation, therefore, is that it encourages and supports the c ollective construction of academic knowledge (Walker ; Taylor, 2006, pp. 29-30). The paragraph continued, â€Å"Referencing also forms an essential part in avoiding any tendency towards plagiarism. While the quotation in this paragraph from Walker and Taylor (2006) is highly pertinent to the literature search, it itself would have to be searched to establish its credibility, and as the second sentence could not be attributed, it is therefore of limited use in an academic essay, however true. Summary: This webpage provided relevant information for further literature search but itself is not a useful referencing tool for academic purposes as it is undated and anonymous, and perhaps without objectivity. Task 4: Referencing using the APA style Reference List Campbell, T. , Campbell, D. , (1997) Faculty/student mentor program: effects on academic performance and retention. Research in Higher Education 38(6), 727-742. Hounsell, D. , Entwistle, N. , (2005) Enhancing teaching-learning envi ronments in undergraduate courses. Final report to the Economic and Social Research Council on TLRP Project LI39251009. Retrieved from How to cite Interpersonal Communications Assignment, Papers

Thursday, December 5, 2019

Intel Case Study free essay sample

Exhibit 6 shows the comparative intellectual property consideration. 2. DRAM was standard, and all competitors faced the same fixed cost, chip price depended on the learning curve and how aggressively competitors expanded capacity, thus manufacturing was not the Intel’s strength at that time, the Japanese companies were ahead of US companies in many different ways, such as mass production which reduced the cost, the high yield percentage 70%-80% in their fabs compared to 50%-60% for US, and that’s because they had disciplined approach to manufacturing, and they concerned with defects and control methods, and down in the learning curve. . Through integration in different industries Japanese companies built its competitive advantage, their DRAMs were used heavily by industries like, electronics, computers and telecommunications. Besides, these companies supported the Japanese equipment manufacturers to improve the DRAM manufacturing machinery to increase yields, which in return decrease cost of the DRAM, and better quality for their products, which were also competing the US. We will write a custom essay sample on Intel Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As a conclusion, Intel focus was toward building better design, better performance and capacity for the DRAM, and did not concentrate on building the competitive advantage. PC industry and added value (Q2-3-4-6) IBM had the largest added value, and this is because they adopted an open standard that made the IBM-PC nonproprietary, which catalyzed a massive structural shift in the computer industry, where it became horizontal. By adopting this strategy, IBM hoped that software developers to write new programs for the IBM PC, and one of the key contributor to the growth of the PC industry is the availability of packaged software and that the market being less fragmented. Intel initiated â€Å"project crush†- in 1980 – where it secured the 8088 to go into IBM’s first PC. Market less fragmented. IBM success in the market in 1983- 1985 catpulated Intel to the market lead in microprocessors. Intel built the reliability of this product. Intel created its value: Intel initiated sales campaign called â€Å"checkmate† after cutting the number of licensees to four, this step reinforced Intel’s position as the industry standard. By second source strategy, Intel recognized that they are giving away their technology to other companies, and they are losing a lot of profit, so they made the bold decision to be the sole-source manufacturer, and cut with AMD, and became the sole producers of CPUs and kept full control of the pricing. That is when they produced the 386 that was adopted by Compaq, users were willing to pay for the premium for additional performance. Intel protected its intellectual property rights; it was well ahead of its competition in intellectual property. It had trade secrets in design and production as well as patent, these resulted in substantial negotiating power in its cross-licensing agreements. See exhibit 6 Intel captured value Awareness campaign were conducted to target end users through â€Å"Red X† and then by â€Å"Intel Inside† campaigns, and co-op fund advertisement. They used the OEM to advertise for their products. At this point Intel built its brand and became widely adopted. Intel achieved its added value as a profit, by adopting the strategy of new products in short supply, where it was able to sell at the premium price, as production capacity increased and cost declined, the price would quickly scaled down to stimulate consumption in the mass market, as exhibit 7 shows for the 3 generation Pentium processors, the prices declined with time, and within less than a year, Intel was able to produce new generation with premium price, and decline the price for the previous generation. Another way of achieving the profit of the added value is investment in software development to leverage the advantage of the high performance processors. And that was achieved by development of complementors, although Intel had a relationship with Microsoft, but it was enough, since it required Microsoft years to develop the software, were Intel is moving faster, by adopting the strategy of complementors, Intel build its capital. Intel strategy was to invest in companies that fit strategically into Intel’s business strategy as well as offered a financial return. Threats and Actions PC computing was the center of computing during the 1990s, but the internet took over the next decade. Cellphones are sold more than PCs, and that is because they can access the Net. Network and communication became more important to people, whether it is in the home, small business or enterprise. Intel response to the changes in the environment by investing a lot of money in four areas, client platforms, server platforms, cellular and wireless, and communication and networking. Despite the fact that Intel took several steps toward making a position for it in the mobile and internet market, the threat of being behind the competitors in technology is high. Intel used to sell performance, but now it should innovate at the architectural level, to be the building supplier for to the worldwide internet and communication technology. One of the steps that may put Intel on the map is to start joint ventures to secure the position in the whole world economy. Investing in other communication industry to integrate Intel products.